March 25, 2024

Digital Patient Engagement Strategies Increasing Online Patient Access and Delivery

Learn how to improve online patient access and online delivery with these nine strategic imperatives for digital patient engagement

Patient engagement
Healthcare software solutions

1. Identify and Extend Scope of Online Services:

Patients expect more than just increased access to their data, or the provider’s schedule. Regulations and reimbursement policies are driving care online and in the home. Identity new or existing health services within your organization that can be delivered online for increase efficiency and convenance. Understand the processes and roles required to enable the ongoing online-service. Go beyond providing simple tele-video functionality and identify all the end-to-end functionality from patient-intake to ongoing-care delivery, that will enable an efficient and convenient delivery experience for everyone.

2. Differentiate Your Services in the Market Place:

Increase your organization’s market presence by ensuring technology products can be branded, configured, and customized to support your organization’s unique offering. Enable your services to standout from others and reflect your brand image in the marketplace.

3. Include Omni Channel Technologies:

Although many people today have their smart phone with them wherever they go, understand that patients will use different technology channels at different times for many different reasons. Avoid missed appointments and missed opportunities by connecting with patients wherever they happen to be.  Identify solutions that provide for omni channel support for web, mobile, text, and email.

4. Ensure a Premium UI Experience on All Channels:

The quality of the online experience impacts the perceived quality of an organization’s services. Provide a consistent, modern, premium UI experience, eliminating UI handoffs to different products where possible. Understand that responsive web-apps on a mobile device cannot provide the same level of quality and control (font size/color; mic & camera control) as native apps can for iOS and Android mobile devices.

5. Include Interactive Tools:

Incorporate interactive features such as secure messaging, SIP Calling, to-dos, status tracking, collaborative care plans and digital health communities where patients can actively interact and engage with others in their care.

6. Consider Interoperability with Your Enterprise Systems:

Seamless, by-directional data exchange between EMRs and Patient Engagement solutions integrate patient medical record and treatment plans into the ongoing care delivery process for increased efficiency, patient specific treatments, and more informed patient engagement for everyone.

7. Establish Continuous Engagement and Feedback:

Regularly communicate with patients through targeted messaging, reminders, and updates on relevant health topics. Collect feedback through surveys, ratings, and user reviews to identify areas for improvement and iterate on the strategy accordingly.

8. Evaluation and Optimization:

Analyze performance metrics and KPIs regularly to assess the impact of the strategy on patient outcomes and satisfaction. Use BI insights from dashboard and data analytics to refine content, features, and user experience, ensuring continuous improvement.

9. Transformation or Continuous Improvement:

Determine your organization’s implementation strategy for patient engagement. Is it an enterprise-wide implementation across all care settings, or is it for a specific service or function? Continuous improvement strategies will require technology products that can integrate with your existing systems. Regardless of the implementation strategy consider the end-in-mind and the long-term vision. Ensure the technology chosen today can be configured and scaled to meet future functionality needs and support the end-to-end online care delivery.